| | |
RESOURCE
MATERIAL / Media
Diversity: AGEISM |
| A
selection of articles and resources examining the theory of the media's role in
reporting on ageism |
 |
•
Reporting
Diversity – Elderly People and Pensioners
The Media
Diversity Institute’s “Reporting Diversity Guide” is a comprehensive
manual for journalists and trainers. It includes an ‘Elderly People and Pensioners’
section that provides tips on reporting on those groups.
(MDI, 2002) (PDF
/ 174KB)
|
 |
• This
Unfair Age Barrier
The media are currently
taking part in a campaign to find the employers who make the best use of the skills,
enthusiasm and experience of older workers.
(Press
Gazette Online,14 November 2002)
|
| • | Depictions
of the Elderly in the Media and Advertising in the USA
Pam Kelly writes
a column 'On Aging' for the US newspaper 'The Charlotte Observer'. One Chicago
radio station ordered its staff to screen out "any old sounding callers",
she reports. How are the elderly depicted in advertising and the mass media in
the US? Why are do advertisers refuse to move away from stereotyping the old?
(The
Charlotte Observer, 3 December 2002)
| | • | Ageism
alive and well in UK newspaper recruitment adverts
Take a look in the
recruitment pages of any newspaper in the UK and you will discover that ageism
is alive and well, warns the Employers Forum on Age, the leading UK expert on
age issues in the workplace.
(The Employers
Forum on Age)
| | • |
Is
Ageism in the Media Harmful to Health of the Elderly?
The
negative images of the elderly in the mass media pose a serious threat to the
life expectancy of the old, finds this article from 'The Los Angeles Times'. The
elderly are also largely ignored when it comes to product advertising, and many
elderly people feel slighted by this. (LA
Times, 5 September 2002)
|
| • |
“It
ain't just paint:” Ageing and the Media
From the Longevity Report,
a US syndicated newspaper column on issues for people 40 and over, this article
reviews the negative press the elderly receive in the US, and examines the reluctance
of radio stations and advertisers to acknowledge older consumers, even when these
are the people statistics say they should be targeting.
(by
Bernard Starr, March 1997) |
|
