Keywords: Western Europe, Germany, German, older people, media ethics & diversity, education, study, report, online article, resource for all, print, online
Dr. Stang investigated in this speech the challenges posed by the increasing average age of the population for the media and media education represents. As the results of various studies show, older people are increasingly targeted for business and the media discovered. Apparently, it’s demographic development is no longer tenable, productivity and social relevance only to the pair to work. Besides the so-called “Silver Economy”, a response to increased market power of the older population, will begin a “Silver-Culture” to be established. In media education, this development but only rudimentary dejected. Stang therefore urges his colleagues to broaden their focus and approaches to media education for older people to develop and implement.
Media’s new representation of seniors [DE].pdf
