Keywords: Poland, media relations, campaign, initiative, discrimination, media campaign, project, game, website
The “Don’t stay away. React against Discrimination” project deals with all levels of discrimination against a wide range of social and ethnic groups. This Polish 2007 project had several elements. One of it was to design a website (www.multikulti.org.pl) that would become a reference point about diversity. Launched in November 2007, with seven different sections relating to diversity in general, gender, ethnicity, religion, disability, age and sexual orientation it now comprises over 1000 pages of information. A team of journalists write the articles on each topic, and users are also able to add related content. To promote the website, and the issue of diversity in Poland, developers designed the “Game of Life”. This online game gives people the opportunity to see what it might be like to be someone else. Each time you play the game you take on a different identity and are then faced with different obstacles or circumstances you have to overcome. By using the format of a game it shows diversity in an interesting accessible way.
Click 
here for an information sheet on the initiative
