This handbook by the Independent Journalism Foundation and the Media Diversity Institute is a practical guide to media relations for non-governmental organisations and people who need to communicate better with the media. Published by MDI and IJF, 2003.
English: 
Media Relations Guide [EN].pdf
Azeri: Media Relations Guide [AZ].pdf
Armenian: Media Relations Guide [HY].pdf
Georgian: Media Relations Guide [KA].pdf
Russian: Media Relations Guide [RU].pdf
Bosnian-Croatian-Serbian: Media Relations Guide [SH].pdf
Albanian: Media Relations Guide [SQ].pdf
