Keywords: Award, broadcast, print, disability, health, UK, Great Britain.
The award promotes media professionals who challenge stereotypes on mental illnesses in a way which presents mental distress as a fundamentally human and commonplace experience and not one to be feared, derided and stigmatised. A certificate is presented to the journalists from broadcast and print media. The organizer is Mental Health Media. The award is being given from 1994 onwards in United Kingdom.
