Keywords: UK, campaign, initiative, newspaper, print media, project, internship scheme, media campaign.
The Creative Collective National Print Media Internship Scheme began by creating a dialogue between journalism schools, publications and journalism unions – to understand what sort of plan was needed to tackle the problems Black and Minority Ethnic (BME) students might face when trying to enter the media in the UK. Newspapers were assessed to determine whether they were ready to take the issue and the scheme seriously. An agreement that all participating editors would share what they learnt was established. Once the issues had been highlighted and agreements made an internship programme was created and students from BME backgrounds were shortlisted and interviewed for a placement of 6 months at a newspaper or magazine. During their placement they had regular meetings with their editor and external mentor, where all parties attempted to learn from each other’s experiences. A media awareness campaign was launched simultaneously with the project.
Click 
here for an information sheet on the initiative
