Keywords: International, English, social diversity models, ethnicity, media literacy, report/study, print
The research examined attitudes towards multicultural broadcasting held by the audience and by practitioners in the radio and television industries. Additionally, attitudes towards multiculturalism within advertising were explored briefly.
Participants who took part in the qualitative audience research were drawn from the audience at large, including minority ethnic groups, while a sample of practitioners was interviewed qualitatively. A further sample took part in an online survey.
Multicultural Broadcasting concept and reality [DU].pdf