Population Media Center Print


Keywords: International, English, Media diversity, education, social change, development, soap opera, radio, TV, resources

PMC uses a specialized methodology for creating serialized dramas that are effective in changing attitudes and behavior related to people’s health and well-being.

Our serial dramas are based on extensive formative research regarding audience attitudes, behaviors, and beliefs. The long-running serialized dramas are written and produced locally to be country specific and culturally sensitive. The dramas do more than provide audiences with information; they effectively motivate people to change attitudes and behavior.