This guide on how to design effective social media campaigns to combat hate is aimed at civil society activists and organisations in Sri Lanka. We believe it can be a useful resource for members of local communities that wish to campaign against hate on social media platforms. The main goal of the Guide is to promote inclusion, diversity and public good by featuring the principles for countering hate speech through social media campaigns. The Guide is a result of workshops and bootcamps held during 2022 and 2023 as part of the Get The Trolls Out project in Sri Lanka implemented by Media Diversity Institute and Hashtag Generation, supported by the EU Delegation in Colombo.
Our work throughout the Get The Trolls Out project, and while producing the Guide, seeks to empower individuals and organisations in Sri Lanka to proactively combat hate, champion diversity, and reclaim online spaces for constructive dialogue and positive change.
Author: Benislos Thushan
Co-Author: Dasha Ilic
